AFL Outer East appoint Media and Marketing Coordinator

AFL Outer East is pleased to announce Grace Kalac has been appointed as the league’s Media and Marketing Coordinator.

In a joint role with the league and its newly-announced Official Media Partner, GameFace, Grace will be responsible for digital content and will manage media and communications.

Grace arrives at AFL Outer East with a strong background in sports media, having worked across a number of organisations in the industry.

Prior to joining the league, Grace spent the past two years at Richmond Football Club in the role of Digital Content Officer.

Grace completed her Master of Journalism at Monash University. During her degree, she took part in a New York Field School where she had the opportunity to learn about the evolving industry from journalists and editors in legacy news organisations including The New York Times and The Wall Street Journal.

She also worked at Monash University as an Online Content Officer before commencing her role at Richmond.

Regional General Manager Aaron Bailey said Grace will be a welcome addition to the AFL Outer East team.

“We are extremely excited to welcome someone of Grace’s capacity to the Outer East team. Grace comes highly recommended from Richmond and her ability across all aspects of media will be hugely beneficial for the region,” he said.