Rochford has become one of the region’s most prominent wineries since its beginning in 2002, something that has been built off of its relationship with the local community.
This will only strengthen as a part of its new partnership with the AFL Outer East, which will see Rochford become the preferred wine of the AFL Outer East. It will also see major events of the AFL Outer East held at Rochford from season 2020
In a letter addressed to the AFL Outer East community (the full letter can be found at the bottom of this release), Rochford owner Helmut Konecsny encouraged members of the AFL Outer East to embrace the new partnership and enjoy all that Rochford has to offer.
“Partnering with the AFL Outer East is my way of supporting the communities that are the life blood of this region,”
“I see it as contributing to the regions that have helped Rochford become the Yarra Valley’s premier destination for wine tourism and entertainment,”
“It is about giving thanks,”
“Thanks to the local people who have bought our wine, come to our concerts and shared Rochford with their friends and family,”
“The AFL Outer East is an organisation that ties together community spirit with a shared sense of place and we are proud to be supporting the work they do.”
AFL Outer East Region General Manager Aaron Bailey also spoke about the new partnership and what it holds for all parties.
“This is a significant signing for our region and it highlights the growth of our competitions, to be able to welcome a business of Rochford’s standing as a partner,”
“The wine and tourism industry is the primary industry of the Yarra Valley Region and Rochford is one of the most recognisable brands in the market, we look forward to working with Helmut and his team in providing outstanding outcomes for our clubs and participants.”
To celebrate the new partnership, Rochford have put together a ticket deal for the upcoming Wine Machine festival for all AFL Outer East members.
See below for details
AFL Outer East Special Ticket Offer – WINE MACHINE 2020
Party through time in the HOT DUB TIME MACHINE and join in the revelry at Rochford Wines on March 28th for the annual WINE MACHINE concert with a special AFL Outer East Ticket Price. At $79 (normally $89) these tickets won’t stay around for long. Only available through this link Wine Machine 2020 – AFL General Admission Ticket
The Line Up:
1.00pm Gates Open – Wine Machine DJs
10.00pm Show finish
Rochford CEO Letter to AFL Outer East Community
To the AFL Outer East Community,
As a business located in the heart of the Yarra Valley, supporting the community around us has always been important. Rochford has grown exponentially since beginning in 2002 and we could not be where we are today without the support of our locals. We take pride in the employment opportunities our business offers the community, as well as the fantastic network of local businesses we collaborate with here at Rochford.
Partnering with the AFL Outer East is my way of supporting the communities that are the life blood of this region. I see it as contributing to the regions that have helped Rochford become the Yarra Valley’s premier destination for wine tourism and entertainment. It is about giving thanks. Thanks to the local people who have bought our wine, come to our concerts and shared Rochford with their friends and family. The AFL Outer East is an organisation that ties together community spirit with a shared sense of place and we are proud to be supporting the work they do.
2020 will bring exciting opportunities for our organisations to work together. Plans are already in development to ensure the AFL Outer East communities get to experience first-hand our Rochford company mottos of ‘captivate the senses’ and ‘we create memorable experiences’. Stay tuned for more announcements in the coming weeks as Rochford and the AFL Outer East begin our work together.
CEO and Owner Rochford Wines